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Traffic Shock: the good, the bad, and the ugly by Mar Matthias Darin Once in a while I do a through audit of my traffic sources to my page. Tonight I finished my first audit to my blog. I have an unique perspective on the traffic my blog receives as I built the server with my own hands and installed all the software. I use both my logs and compare them with multiple outside sources, including Google Analytics. I analyzed a year and a half of log data to get my results. After my analysis, I got results that I do NOT like. Also, I did get a surprise from the audit that I do like. First, the good... I have quite of bit of good news from my audit. A few places I didn't think would do very well actually performed better than I expected. the next bit of surprising news is that Along for the Ride!, in its eight months of age, has ranked within the top ten traffic sources to my blog. I am quite please at how well it has done. Finally, one of my referrers has an average of 45 minutes per visit. That is very nice. I'm gonna have to figure out a way to show my gratitude to my gracious referrer. Second, the bad... My bounce rate is way too high for my liking. I know why and and not happy about the cause. EntreCard pushed my bounce rate to an average of 91.34%. Without EntreCard, my bounce rate is 80.10%, which is within the acceptable range for advertisers. Now that I have left EntreCard, I am already seeing a huge difference in my bounce rate, pages per visit, and average time per visitor. Its improving so I suppose that means I am moving in the right direction. Third, the ugly... When I was a member of EntreCard, I dropped three hundred cards a day. EntreCard's stats looks quite impressive... Little did I know, they were not accurate, VERY inaccurate. My return of investment was below HALF of what I put in. I spent two to four hours a night, every night, visiting blogs and dropping my card. What did I get out of it, an average of one hundred and forty-two return visits with the exception of one time, in which I received three hundred and twelve visits. In my opinion, EntreCard is EntreScam, and I've been had and ain't none to happy about that. The audit was laborious, tedious, and seem like it took forever to complete, however, it was very informative. I gained a lot from the audit, as I always do, that provided me with a good amount on information that I will use to improve my blog. Top tags: audit, entrecard, average, blog, bounce, good, rate, traffic, hundred, per Comments from RWS Photo 219.94.83.242 Yes, Entrecard does upset the bounce rate Comments from Mar Matthias Darin I know it sure wrecked mine...
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