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Blogging tips 102: Advertising by Mar Matthias Darin In my Blogging tips 101 article, I discussed social bookmarking and networking and listed one hundred and thirty one different places that I knew of. I also gave the practical tip of setting a time limit or using time management in the context of promoting you blog and discussed why this is often over hyped. Now I'm going to discuss advertising or more specifically, running ads on your blog. I'm not going to give my favorite picks or anything like that as thats not the point of this article. I am going to discuss a few things you need to think about before you start selling off sections of your blog. Not all ads are equal and not all blogs are equal. Advertisers are as diverse as blog genres. There are literally hundreds of advertising companies to choose from. Each and every one of them has their good points and their bad points. Choosing one or more advertisers can be daunting, but less stressful if you are aware of some basic terms and concepts. The most basic term is "Real estate". This refers to the space on your blog that you might want to put an ad. As in the real world, price varies with location. Here is a diagram that shows various location and ranks them in terms of being likely to receive clicks and subsequently higher prices:  The numbers are the ranked positions from market research. 1 is the best placement and 4 considered the worst. Context ads, or advertising that is immersed with your content would also get a 1 for rank. As you can see from the diagram, your real estate has different rankings and therefore different potential for profit. This chart is not engraved in stone and there are cases that prove it entirely wrong. Every blog is unique and will have slightly different metrics based upon your style and content. Its best to use this diagram as a planning guide. Here's how you should think about this diagram: every site you visit to get ideas, look at how they placed their ads or even if they have ads. Market research will be your best friend here for your topic of interest. Advertisers purchase ad spots based upon one or more of the following models or methodologies:
You only earn revenue when the advertiser is charged. This should be factored in your decisions on the ad placement and the type of advertising you choose to sell if any at all. As I stated above, there are literally hundreds of different advertisers you can sign up with. Here is a small list of the more popular ones (in no particular order): ValueClick, DoubleClick, Castle Media, AdBrite, Yahoo! Publisher Network, Google Publisher Solutions, Project Wonderful, and Atlas Solutions. As I said, the above list are just a few of the more popular advertising companies that purchase space from web sites. Each and every advertiser has their own Term of Service and pay out policies. Be sure you read them carefully. You should now have the basics for planning and thinking about the type of advertising appropriate for your blog. Remember, the best tool you have is to see how other blogs in your topic of interest handle their advertising. That will give you a good starting point on what will work well for the content you are interested in. 
Top tags: advertisers, advertising, charged, per, blog, ads, visitor, diagram, different, type
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