The Matthias Chronicles

Mar Matthias Darin

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Getting search engine exposure

by Mar Matthias Darin

As many of you know, I wrote the software that generates this blog. I did so because I'm a glutton for punishment (anyone who decides to be a computer programmer at the tender age of 12 has to be) and I couldn't find any blog software that I liked. As a programmer, I have developed the (bad) tendency to want programs to run a certain way. When it doesn't, I throw it out and write my own... I guess I'm too much of a perfectionist...

Anyway, back to the point of this article. When I started writing my blog software, I wanted to deal with a few issues that I believed plagued other blog software and web pages designers in general... picking the right keywords. Keywords always has been a daunting challenge... Which keywords are going to bring the best exposure and how does keyword saturation affect the placement of a web page in a search engine?

These two crucial questions can make or break any web site or blog. This is where I began looking at the problem at a different level. Rather then me picking the keywords that may or may not rank well, what if every word except noise words were treated as keywords. Would the search engine saturation change and by how much?

I started by analyzing several search engine listing and what keywords were believed to be the best ranking. I quickly discovered that keyword ranking as a fluid as water and would cause web sites to change in ranking constantly. The solution had to be that using every non-noise word would provide the best long term results.

I built my blog software with this experiment in mind. By letting my software focus on the keywords, I was free to write what I wanted without having to fret over rank and placement. That being, I no longer was bound to the Search Engine Optimization (SEO) chain and ball. With this new found freedom in writing, I was able to focus and write on what I wanted to when I wanted to.

Today, I decided to see how my experiment in keyword optimization was working. When I put my first post up, I submitted to Google only. Within three days I was listed. After getting over the shock, I studied the results. The results only proved my theory even more after I started see my site show up in other search engines that I did not submit to, such as Yahoo. I also ping quite a few places automatically with each post. Notice I said automatically. I spend at most four hours a week in the social scene, that is I use social networking socialably. I don't make a career out of social networking like other do.

Here is a table of Google, Yahoo, and Ask using two different searches and the number of pages listed in each for my blog:

Search
engine
QueryResult count
GoogleMatthias Chronicles253,000
 "Matthias Chronicles"19,700
 Matthias Darin1,230,000
 "Matthias Darin"3,810
YahooMatthias Chronicles615,000
 "Matthias Chronicles"15,300
 Matthias Darin3,020,000
 "Matthias Darin"8,460
AskMatthias Chronicles44,900
 "Matthias Chronicles"743
 Matthias Darin47,100
 "Matthias Darin"312

Yahoo and Ask were a big surprise. Both are hard to get into and have an excessive waiting list. I have waited upto two years for some sites to get listed in these two.

My experiment was a complete success in a myriad of ways. I have over 15,000 keywords that my blog engine has tagged. I have a pretty solid foundation that any of these keywords will get this blog in a search that some use might type. If the user uses more then one on my many keywords or an exact phrase, I get closer to the top of the search list. This may seem like a shot in the dark, but I get 90% of my visitors this way and my blog is less subject to keyword dynamics based on current events or political positions.

My conclusions to this experiment, treat every non-noise word as a keyword and your web site will be perfectly optimized at all times under any condition and it will be optimized for the visitor, not the search engines. The Keyword meta-tag is your best friend if you know how to use it. This simple experiment proves that it doesn't take two years to get listed. It can happen in as little as three days with very little work.

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Top tags: matthias, blog, keywords, search, darin, engine, chronicles, keyword, software, experiment


Comments from PaulsHealthBlog.com 99.26.192.85

This is an excellent post. I only wish I better understood how all of this works. I have a little bit of knowledge, but the details make all the difference in the world in terms of results.


Comments from Mar Matthias Darin

Thank you.

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